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List a Program on SportsEngine.com

Programs are seasons, camps, clinics, or another sports activity that are advertised publicly for your organization on SportsEngine.com.
Note: Programs that are using SportsEngine Registration to register players are listed higher and more likely to get viewed by prospecting parents.

List a Program:

Step 1: Navigate to SportsEngine HQ. 
Step 2: Click on Promotions then choose SportsEngine.com Listings.
Step 3: Click the Add Program button.
Step 4: Enter your program details.
Step 5: Select Publish.
 
The Listing will now be advertised on SportsEngine.com for the public to find.

 

Program Listing Best Practices:

  • Ideally, a program should represent a single event. Examples of a program could be one clinic or a camp for an age-specific group, like 8 year olds or 3rd and 4th graders. 
  • Use Descriptive Program Names: Users will key in on the title of your program when reviewing the search results so the more descriptive and concise the better. 
    • Examples:
      • Girls U14 Hockey 2018-2019
      • Summer Hockey Skills Clinic - Mites
      • IceBreakers Girls Tournament 2018
  • Use SportsEngine Registration: By using SportsEngine Registration, your program will display at the top of the results list. We rank programs with SE registrations higher than non-SE registration programs. 
  • Load Descriptions With Keywords: Include words or phrases that a user would use to to search for your program (i.e., hockey, mites, Edina, boys hockey, etc.) 
  • Provide a Location: Use your homefield, hometown rink or venue as your location. 
  • Add Social Media Connections: Include social media connections (Facebook, Instagram, Twitter, YouTube) to help promote your organization.
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