Programs that are use SportsEngine registration to register players are listed higher and more likely to get viewed by prospecting parents.
List a Program
1. Log in to your site and go to the Admin Control Panel
2. Select the Programs tab
3. Select the Add Program button.
4. Enter your program details. Use SportsEngine registration to be listed higher.
5. Click Publish.
2. Select the Programs tab
3. Select the Add Program button.
4. Enter your program details. Use SportsEngine registration to be listed higher.
5. Click Publish.
The program will now be advertised on SportsEngine.com for the public to find.
Program Listing Best Practices
Ideally, a program should represent a single event: one clinic, camp, age-specific sports, etc. All of the programs would roll up to the Organization which will then display as part of the organization’s results page. So, for example, when a parent is searching for 8 year old boys soccer programs, they will see results for all types of 8 year old boys soccer programs including competitive leagues, in-house leagues, practice leagues etc.- Use Descriptive Program Names: Program names should be descriptive of the program. Users will key in on the title of your program when reviewing the search results so the more descriptive and concise the better.
- Examples:
- Girls U14 Hockey 2018-2019
- Summer Hockey Skills Clinic - Mites
- IceBreakers Girls Tournament 2018
- Examples:
- Use SportsEngine Registration: We recommend that users use a SportsEngine registration for sign-ups for their programs. By doing this, their program will display at the top of the results list--we rank programs with SE registrations higher than non-SE registration programs.
- Load Descriptions With Keywords: Descriptions are the only open text fields available and are the best place to load up on search keywords which will help a program with search ranking. Include words or phrases that a user would use to to search for your program (i.e., hockey, mites, Edina, boys hockey, etc.)
- Provide a Location: If there is a “home base” for your program (rink, field, etc.) you should use that as your primary location.
- Add Social Media Connections: Include social media connections (Facebook, Instagram, Twitter, YouTube) for the organization or program to your program listing.
